Friday, January 4, 2019

Book Review of SuperCouples - Inspiring Stories of Couple-preneurs by Prachi Garg

After a series of fictions, thrillers and poems, I decided to go for this light read having a cute, cuddly animated picture of a relaxed couple and an engaging colophon briefing about the struggles and success of the couples who dared to merge their home and work.


Book Blurb
In an era booming with the 'Startup' trend and loving this new attitude of breaking boundaries and conventions of a career, one also faces the challenge of being able to partner up with the right people. In lieu of reliable and trustworthy partners, real life couples in relationships have started exploring the idea of partnering up in business too!

Speaking to various couple-preneurs, one realizes that the myth about mixing work and home is just as misty as the one about needing a stable and conventional job for an ambitious career. These dynamic startups break stereotypes and cover a varied range of services: ecommerce, innovative gifts, eco-friendly products, health care solutions, social responsibility ventures, event management, digital solutions and many others.
SuperCouples brings out such lovely stories of enterprising couples. After all, when great minds come together to produce something built on conjoined dreams, the result is eminently successful
“Super Couples” celebrates the stories of 19 couples entrepreneurs; their working methodologies, struggles and finally their success hoping that they serve as an inspiration.

“Super Couples” is written in second person perspective. The start of every story has a picture of the company founders and a small idea of their startup. Be it an arranged or a love marriage, the author is successful to depict the start of the journey as a “match-made-in-heaven” manner. She captures the struggling road to success of these couples in a simple yet effective way. 

There are times when the book becomes monotonous. There are some stories especially of core IT sector which feel similar and personally, I felt more fields could had been covered and more diversity could had been included. Nevertheless, the book leaves its mark as you get inspired from one story to the other.

There are many stories that became my personal favorite. I thoroughly enjoyed “Boring Brands”, “Kitki” and many more. In fact, the moment I finished this book, I made sure I register for cashkaro.com and made a mental note of the various websites to visit next of these fabulous couples with such offstream ideas.

Overall, the author is successfully able to draw common conclusions from all these success stories such as strong belief in the idea, love, mutual support, exclusivity and teamwork amongst these various stories using statistics and numbers to seal the facts to the point some might even be tempted to start something of their own.

For Prachi Garg’s motivational delight my rating would be 4/5

Overall Verdict:- Simple, Light and  Inspiring

Book can be found at Amazon and Flipkart
Review from other readers can be found at GoodReads
Review of other books in this series - Super Siblings & Super Women
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