Sunday, June 24, 2018

Source of Inspiration - Book Review of From Ideas To Iconic Brands

Being a management student, I love to read successful business cases, marketing cases and stories of branding. I remember reading Phillip Kotlar's book just for case studies. So when I saw "From Ideas to Iconic Brands - Inspiring stories of 101 amazing brands that changed the world" by Giles Lury, I had strong liking and expectations from it. And I am happy with book's content and coverage.

Book Blurb
Inspiring stories to help you build a bigger, better, stronger brand
A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.
The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.
Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!
The book has covered not just ten or twenty but 101 success stories, all across the globe. And the author has divided them into segments. Each segment covers around ten or twenty cases. The author has selected major fundamental subjects around marketing/branding as segment topic. Topics like rebranding, necessity, survival, new entrant are covered. But in the core of each case were an idea and persuasion.

I had more than 20 books to read when I received this book, and I haven't planned to read this book at that moment. But just one glance at a book, and I kept other books aside. I finished it in 3 sittings.  Management guys can read this light book to boost their marketing examples which can be used in their group discussion and personal interviews. I wish I had this book during my NITIE time.

Some good points about the book
  • Short and crisp cases. No detailing and to-the-point description.
  • A pool of general information. Brands of different time and location are covers.
  • A short thought-provoking question is given at the end of each case
  • Easy to follow language. English learner can even read it without any problem.
  • Attractive title and elegant cover design.

If you want a detailed explanation of each point this is a wrong book, it is a light read not a serious marketing textbook. It would be a perfect gift on corporate occasions and college events.

Talking about ratings
  1. Cover - 4/5
  2. Content - 4.5/5
  3. Overall - 4.5/5
Book can be found at Amazon & Flipkart
Review from other readers can be found at GoodReads


  1. thanks for the positive comments - glad you like it and you're right the tone is deliberately accessible. i say its a cross between a storybook and a textbook

    1. Correct. Thanks you found our review helpful. Stay connected for such wonderful books review.




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