Sunday, February 24, 2019

Book Review - 10 Success Secrets - Kumar Mangalam Birla by Drimi Chaudhuri

Being a post graduate of business & operations non-fiction based on business success stories or business tycoons were always our personal favorite. ABG (Aditya Birla Group) used to come to NITIE for placements and at that time it was one of my dream jobs, due to its dynamic work culture. Well, I didn't get that chance but I didn't want to lose a chance to read about the guy who made that or I would say brought that culture of the company.


Book Blurb
Famously shy and unbelievably humble, Kumar Mangalam Birla is not one to talk about his achievements, whether in private or in public. That’s why this book is invaluable to anyone who aspires to reach the heights the Birla scion has attained.

Author Drimi Chaudhuri expertly combs through the rise and rise of Kumar Mangalam from the day the 28-year-old took over the reins of the group and weaves a splendid account of how the young heir managed to revamp the corporate culture at AB Group and elevated the company to the level of a conglomerate it is today. With the help of the industrialist’s close aides, associates and family members, Chaudhuri unearths what makes Kumar Mangalam Birla a successful mogul. 
Read on to know more about the man who leads one of India’s biggest multinationals and his business mantras.
Talking about the content, the author has created magic by combining 3 different genres in the same book which are biography, self-help and business case. If a reader is comfertable with any of these three can easily gulp it down. The book is divided into ten chapters, as given in subtitle, each chapter dedicated to one success mantra that Aditya Birla used. He entered into business at a very early age of 28 with little or no business experience. But they said 'You don't need to color eggs of peacock" Young Birla had dream and conviction for the business direction. He brought many innovations and 360 degrees changes in on-going practices. Results of his efforts are in front of us, Aditya Birla Group is now leading conglomerate of India.

Two gems of the book are
  1. Dialog/quotes of Aditya Birla given throughout the book
  2. Success mantra based quotation given at the end of each chapter
All and all following points make this book ahead of other reads
  • Easy language & straight narration style
  • Light read
  • Full with inspiration with practical tried examples
  • Give food for thought
  • Fertilizer for corporate guys for their better organizational strategies
  • The best material for management students for their placements and corporate career
I would give 4 stars out of 5 to the author for his efforts.

Book can be found at - Amazon & Flipkart
Review from other readers can be found at GoodReads
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